Habbo, formerly known as Habbo Hotel, went all-in on the Web3 nonsense in 2021 with the announcement of the Habbo NFT project in 2021. Its first offerings were Habbo Avatars, which quickly sold out 10,000 randomly generated NFT avatars, before moving on to NFT furniture and other cosmetics.

You can see why publisher Sulake thought this idea might be a winner, and it certainly wasn’t alone. 2021 was a bit of a peak for companies getting on-board with various Web3 ideas, before 2022 saw the wider crypto ecosystem hit by crisis after crisis, exposing various schemes for the cash grabs they were.

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